Admins can now generate and manage short links with built-in UTM tracking parameters to monitor engagement across campaigns; this new Short Links Tracking feature makes it easy to see exactly where clicks are coming from. By configuring a custom slug and adding UTM details, you’ll get precise insights into how users interact with your call links.
Follow these steps to create and configure short links in the site; placeholders for screenshots are included so you can add images later.
Configuring Short Links
First, navigate to the call you’re working with; then, open the About section and scroll down to the Links area. Here, you have two options:
- Create a short link to the Call Detail page
- Create a direct link to open the New Submission form for this call

Creating Short Link
Click Create link under the Link to call detail page or Direct link to create a submission option; the difference being where the user will be directed to, the first option will direct them to the call page where they will need to manually start a submission while the second option will direct them directly to the form submission.
A pop-up will appear showing the full URL to your call’s detail page. This is the destination URL for the short link.
In the same pop-up, you can now configure your short link:
As you fill in the slug and UTM values, you’ll notice the Full URL at the top of the pop-up updates in real time to reflect your configuration.

When everything looks correct, click Create Short Link. Your new short link, complete with UTM tracking, is now live and ready to use.
Managing Short Links
After creation, all your short links appear in the Links section under that call; you can edit, deactivate, or delete any link from this list. Editing a short link lets you update its slug or UTM values at any time, ensuring your tracking remains accurate as campaigns evolve.

Best Practices and Tips
- Use clear, consistent slugs: Keep them short but meaningful (e.g.,
spring_sale
, newsletter_may
). - Standardize UTM naming: Agree on conventions for Source, Medium, and Campaign to ensure reports stay clean.
- Monitor regularly: Check your link analytics often to spot high- or low-performing channels; adjust UTM parameters as needed.
- Delete old links: Deactivate links when a campaign ends to avoid confusion; you can always re-enable or duplicate as required.
Troubleshooting
If your short link isn’t redirecting properly, verify the following:
- Slug formatting: Make sure there are no spaces or special characters; use hyphens or underscores only.
- UTM fields: Ensure UTM values don’t contain invalid URL characters; encode spaces as
%20
if necessary. - Link status: Confirm the link is active (not deactivated) in the Links list.
If you still see issues, contact support to investigate any backend configuration problems.
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