What Is Gamification?

Gamification turns your virtual event into an engaging, interactive experience by tapping into attendees’ natural desires for achievement, competition and recognition; attendees complete tasks, earn points, level up and collect badges and rewards to stay motivated throughout the event.

For example, at a “2025 Annual AI Convention” attendees might earn points for visiting sponsor booths like “NeuroNet Pavilion,” attending keynotes such as “AI in Technical Support” or connecting with peers in networking lounges; these actions encourage exploration, boost engagement and drive meaningful outcomes.

Gamification uses several game-like elements; points, challenges, levels, badges and rewards, to transform typical event interactions into a dynamic journey; the goals are:

• Encourage Exploration: guide attendees to discover all facets of an event from attending specific sessions or panel discussions at a certain exhibitor or sponsor booth ensuring a richer experience.
• Boost Engagement: Attendees stay engaged as they track their own progress watching their current progress and what badges or rewards they are closer to attain.
• Drive Outcomes: reward behaviors that align with event objectives, such as scanning exhibitor badges to visit sponsor booths; so sponsors and organizers see higher booth traffic and session attendance.
  
  

Activity Points Default

By default, gamification tracks these activity types at a base value:

• Connections: each successful connection (e.g., attendee-to-attendee connection) awards 10 points.
• Sessions: each session attended awards 10 points.
• Badge Scans: each exhibitor badge scan awards 20 points.                 
  
  

Customizing Activity Points: admins can edit any activity’s point value to better suit event objectives; for instance, at a “2025 Annual AI Convention,” you might set session attendance to 5 points (instead of 10) while setting connecting with fellow attendees to 15 points (instead of 10) to encourage attendees to focus on networking challenges.

Example Configuration:

Set “Sessions” to 5 points; attendees receive fewer points per session so that “Connect with fellow attendees” and “Exhibitor Scans Attendee's Badge” challenges become more attractive, balancing traffic between panels and exhibitor halls. Change “Exhibitor Scans Attendee's Badge” to 25 points, to incentivize visiting more exhbitor booths, boosting exhibitor visibility.

Configuring Challenges

Under the “Challenges” tab, admins define specific tasks attendees can complete to earn points; each challenge type is tied to a collection and has settings that specify what attendees must do.

Step-by-Step:

• Click “Create a Challenge”: opens a new challenge form.
• Select Challenge Type: choose from options like “Attend a Session,” “Connect with someone,” "Visist a Company booth", “Scavenger Hunts” ensuring it aligns with your event goals.
  
• Enter Common Fields:
  • Challenge Title: e.g., “Visit NeuroNet Pavilion.”
  • Description: e.g., “Attend the NeuroNet demo to earn points.”
  • Point Value: specify the base points; for instance, 15 points for “Visit Booth.”
  
• Configure Type-Specific Settings:
  • Attend Session: Select the Event (e.g., "2025 Annual AI Convention") then select the session (e.g., “AI in Tech Support”) that attendees must join to earn points.
    
    
  • Connect: specify how many new connections to make (e.g., “Connect with 6 attendees”); entering “6” here means the attendee must exchange digital badges with five unique profiles to complete the challenge.
    
    
  • Visit Booth: The event will automatically be selected, then select the exhibitor the attendee has to visit (e.g., “DeepVision Labs”).
    
    
  • Scavenger Hunt: Use the predefined Scavanger ID or set up a custom ID for the challenge, then click the Show QR button to get the QR the attendees have to scan to earn the points of the challenge.
    
    
• Save: click “Create Challenge" once you have reviewed that the title, description and point value are correct.

Example Challenges at “2025 Annual AI Convention”:

• Attend AI Ethics Panel: select “AI Ethics Panel” session; attendees earn 20 points upon joining.
  
  
• Connect with 5 Attendees: attendees must network with five different participants to earn 60 points.
  
  
• Visit DeepVision Labs Booth: define “DeepVision Labs” as target exhibitor; attendees earn 15 points when they check in at that booth.
  
  
  

Activity points vs. Challenge points

Challenge Points: A key feature of challenges is the ability to assign a customized point value upon completion, distinct from the points awarded for individual, smaller actions. For example, completing the "Attend AI Ethics Panel" challenge grants 20 points, whereas the standard "Attend Session" activity (as per the example above) awards only 5 points.

Levels

Levels mark milestones and create a sense of progression, offering attendees visible status as they accumulate points; levesl help guide participants through defined thresholds. By default the gamification is configured with the followin levels: Silver: 200 points Gold: 300 points Platinum: 400 points

Creating Custom Levels:

• Click “Create Level”: opens a form to define a new level name and point threshold, plus optional icon or badge image to visually represent the level.
• Enter Level Name: For example for a “2025 Annual AI Convention,” you might choose “AI Enthusiast”, “AI Innovator” or “AI Pioneer”.
• Define Point Threshold: Set the minimum points required; for example, “AI Enthusiast” at 150 points helps lower-tier participants feel rewarded early in the event.
  
  
• Optional Color & Icon: Click on the selector and pick a color that best alings with your event color palette. Select an icon from the dropdown to associate it wtih the level.
  
  
• Save: Once you have configured the level clikc the "Create Level" button to save the changes.

AI Enthusiast – 150 points: early-level incentive to reward attendees who engage in small challenges like visiting some sponsor booths and attending a small amount of sessions. AI Innovator – 300 points: mid-tier milestone for dedicated participants who complete a mix of challenges and individual activities; such as “Attend AI Ethics Panel” and “Visit Exhibitor Booths” AI Pioneer – 500 points: top-level achievement unlocked by attendees who demonstrate consistent engagement; visiting multiple booths, attending keynotes and networking extensively.

Badges

Badges reward specific achievements when attendees complete key challenges; each badge can be tied to one or more challenge requirements, creating clear goals and visible accomplishments.

Configuration Steps:

• Navigate to “Badges”: click “Create Badge” to open the badge setup form.
• Enter Badge Name: e.g., “Networking Ninja.”
  
  
• Pick a Color and Badge Icon: Pick the color for the badge and select one of the available icons that aligns with your event theme.
  
• Link Challenges as Requirements:
  For Example:
• “Networking Ninja” badge requires completing the “Connect with 5 Attendees” and “Visit DeepVision Labs Booth” challenges.
  
  
• Save: Once you have configured the level clikc the "Create Badge" button to save the changes.

Example Badges at “2025 Annual AI Convention”:

• Networking Ninja: awarded upon completing “Connect with 5 Attendees.”
• Booth Explorer: awarded when attendees visit any five sponsor booths (e.g., “NeuroNet Pavilion”, “DeepVision Labs”, “AI Innovators Inc.”).
  
  

Rewards

Rewards convert earned game elements into tangible or digital incentives; you can create badge-based or level-based rewards to motivate attendees, sponsors and speakers alike.

Setup Steps:

• Click “Create Reward”: This opens the reward configuration form.
• Enter Reward Details:
  • Title: For example, “Enamel Pin Pack.”
  • Description: For example, “Show your ‘Networking Ninja’ badge at the Virtual Merch Booth to claim a limited-edition AI robot enamel pin.”
  • Conditions: Specify the criteria attendees must meet to earn this reward.
    
  • Quantity Limit: Set a maximum number, such as “100" to represent how many pins are available in this example, or set it to unlimited.
    
    
• Select Trigger Type:
  • Level-Based: Select the required level (e.g., “AI Innovator” at 300 points). Attendees receive this reward once their points reach the threshold.
  • Badge-Based: Choose which badge unlocks the reward (e.g., “Networking Ninja” badge). Attendees become eligible upon acquiring this badge.
    
    
• Save: Once you have configured the level, click the "Save Changes" button to save the changes.

Example Rewards at “2025 Annual AI Convention”:

Badge-Based – Networking Ninja Enamel Pin: present the “Networking Ninja” badge at “QuantumCore Sponsor Booth” to claim a collectible pin. Badge-Based – Booth Explorer Digital Voucher: upon earning “Booth Explorer” badge, attendees receive a $10 event merchandise voucher redeemable at the Virtual Store. Level-Based – AI Innovator VIP Lounge Access: attendees who reach 300 points unlock exclusive access to the “AI Innovator Lounge,” featuring live demos and networking rooms. Level-Based – AI Pioneer Membership Discount: those who achieve 500 points earn a 20% discount on 2026 Annual AI Convention membership fees.

Reporting and Analytics

In the Overview tab of the Game you can Export a report with all the contestants of the Event summarizing attendee engagement; points earned, badges unlocked, levels achieved and challenges completed, so you can track participation and measure the effectiveness of your gamification strategy.

CSV Export Contents:
The exported file will contain the followin details of your attendees

• Name: attendee’s full name.
• Email: attendee’s registered email.
• Points Accumulated: total points accumulated at the time of the export.
• Challenges Completed: total number of challenges completed at the time of the export.
• Levels Achieved: highest level reached.
• Badges Earned: badges unlocked .

Example Use Case: export the CSV at the end of “2025 Annual AI Convention” to identify top performers; e.g., Jane Doe amassed 450 points, completed 6 challenges and unlocked level “AI Pioneer” by Day 2. Share this data with sponsors like “DeepVision Labs” to show high booth traffic and attendee engagement.